McDonalds Swedish tv advert
August 18th, 2008 by cyriak
A few years ago I made a simple animation of Charles Darwin emerging from his own beard, you can view the original version on my site here:
http://www.cyriak.co.uk/gifs039.html
I included it in a compilation of my animations, which got quite a lot of views on youtube. You can see it here (animation in question is at 1.38):
http://uk.youtube.com/watch?v=-3JCESdFNyw
Then a couple of months ago I was alerted to a recent Swedish tv commercial for McDonlads coffee in which a bearded man emerges from his own beard. Here it is on youtube:
http://uk.youtube.com/watch?v=Itl08AFJOZI
In an ad campaign where the brief was obviously to come up with some random weirdness, it seems incredible that they would not only pick an identical idea, but use an identical style to portray it, and animate it in exactly the same way… but the true miracle of this “coincidence” appears when both versions are viewed side by side - see for yourself:
http://www.cyriak.co.uk/beard-comparison.html
Not only do the keyframes within the loop match perfectly, but the animation loop itself is exactly the same length of time in both versions, to the frame - I have not altered the speed of either of them.
That really is so unlikely to be chance that to claim otherwise would be laughable, and yet that is what the company behind the commercial, DDB, said when I approached them about this. They claimed to never have seen the original (despite its 2 million youtube hits), its all a complete coincidence, and I even received a rather rude email reply from one of the creative team behind it, voicing how “absurd” it was to claim they had copied it.
I’m still considering my legal options, but I’d be interested to hear any other opinions on it.




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