UK advertising agency WCRS has just unveiled its new TV ad for “Think!” – the government campaign for safer driving.
The ad is ripped entirely from a copyrighted video produced by Daniel J. Simons at the University of Illinois. It’s been on the internet since 1999.
See for yourself. Here’s WCRS’s TV ad:
(all other YouTube uploads of this ad have been removed after complaints – if this one goes down, you can see the video at http://www.dothetest.co.uk – press Skip Intro and it’ll start).
To see the original video, from the University of Illinois, go to this webpage:
Copyright owner Daniel Simons has been informed. His response was: “I created the original “gorilla” video. It is not public domain. It is copyrighted, and I own the copyright. This ad agency never contacted me. They just stole the idea and didn’t bother to change it at all.”
Unfortunately, because of transatlantic copyright law issues, prosecution may not be an option. But we can at the very least shame WCRS into admitting they stole his idea without consultation and made money from an idea they’re passing off as their own.