YTWWN SAYS: As noted bu the commenters, some of these icons are the Email, Facebook, Print, Share and Favs icons are pretty damn standard fare. we maybe only talking about 1 or 2 icons here? (boring) or are we or are we talking about the whole bussiness model?
Icons= the straw that broke the camels back?
Success with a business model always brings imitators. Redfin launched the first online real estate brokerage in February 2006. It didn’t take long to bring out competitors to clone the business model: ZiggysHouse, BlueRoof, Webdigs, etc. They usually just launch a similar model in a city Redfin hasn’t expanded to yet.
Yesterday, we found out that one business model clone, Webdigs.com, has copied some of our features, but couldn’t even be bothered to create their own icons . They just decided they would just copy our in-house created icons too.
Here’s a screenshot of Redfin.com and Webdigs.com from last night:
Redfin launched the first version of our site with those new icons in August 13, 2008. Icons may seem like simple things, but weeks of painstaking work by our graphic designer, Brent, went into creating the right image and style for each unique one on our website, especially ones like ‘Show on Map’.
I suppose we should just expect it. It’s not the first time; it probably won’t be the last. Last spring, we had a guy in Arizona try to get an exact replica of the entire Redfin.com website cloned by an offshore company for $10,000. That was frustrating for our team, but in the end he paid for his choice. Maybe karma will balance out here as well.