Last Rights rips off Supernormal

YTWWN SAYS: this could just be a coincidence but they have both printed it gold so im going to let it run until I hear otherwise…


Last Rights rips off New Zealand streetwear label Supernormal with the Yes T Shirt.


Last Rights Version – Copy

Supernormal Womens Yes (Original)Supernormal Mens Yes (Original)

Supernormals original

This was part of Supernormal’s 2007/2008 collection.

Biters. What do you think?
It’s ugly as sin also – it looks like our design has had a few big macs.

I guess with SN being all the way in NZ They Thought We Wouldn’t Notice

visit and show some support.

Posted by brad.supernormal  |  29 Comments  |  in Design, Fashions


  1. muz 05/29/2009 4:26 am

    They even copied our mistake… Spot it.

  2. robokid 05/29/2009 11:53 am

    yeah, well, copying the mistake and printing it gold tells this is a rip. on the other hand i even came up with ‘¥€$’ myself, as the euro-logo was released, and here in berlin there’s even a guy tagging it since a couple of years…

  3. Max Van 05/29/2009 2:17 pm

    Ummm, didn’t you get the idea from Killing Joke’s 12″ for “Money Is Not Our God” which was released while Jaz Coleman was living in New Zealand?

  4. Anonymous 05/30/2009 5:01 am

    No we didnt, I have never heard of that sorry. I agree the idea is not new, and is a pretty easy idea to arrive at, I am sure other people have and will come up with it. It’s the placement on the tee the size of the print/colour etc.

  5. Ben 05/30/2009 9:30 am

    Actually the Designers Republic ( ) did this like 15 years ago.. instead of the euro sign they used something else, can’t remember what (perhaps the English money sign).
    Anyway, don’t really see how you can call somebody elses work a rip off when this idea has been used by probably hundreds of people.

  6. Jon 05/30/2009 9:57 am

    Maybe if the actual idea behind the t-shirt was original it could be a rip…

    the supernormal version sits alot better on the t-shirt IMO

  7. Jon 05/30/2009 9:58 am

    my mistake, the last rights version looks a lot better

  8. PFtd 05/30/2009 11:42 am

    Supernormal is dope
    Fuck the Last Rights

  9. Anonymous 05/31/2009 8:00 am

    The idea is not original – thats obvious, and i am sure they do not claim that it is, but the print is exactly the same. Why didnt they do it bigger? smaller? It sits almost identical – apart form the henis fat typeface.

  10. bullwinkle 06/03/2009 4:33 pm

    Come on now, it’s an obvious rip off if they COPIED THE MISTAKE.

    Sure, those symbols in that order have been possibly used before but that is not the point.

    They are ripping off young New Zealand designers in their colour choices, tshirt type, and placement.

    I hope the recession eats them.

  11. Anonymous 06/04/2009 10:22 pm

    Its an obvious rip off and it looks alot worse. Same placement and colour, get some fresh ideas. The Supernormal tee is awsome.

  12. Andrew 06/06/2009 6:30 pm

    Here’s another spanner for the works:

    Episode 14 of the Ghost in the Shell: Stand Alone Complex animation series, titled “SA: Automated Capitalism – ¥€$” and aired December 31, 2002.

    Not saying that it’s a design infringement itself but the idea of the ¥€$ letters and it’s symbolism has been around for quite awhile.

  13. Brad 06/06/2009 9:44 pm

    Andrew, as I have said – of course its not an original concept to
    put the symbols together to make yes, are you joking? To think we would be the first to use currency symbols to make yes or yell or sell (using the pound) is ridiculous. It has been around for ever – I assume as long as we have had the yen the the euro and the dollar. Its the tee that is a rip. not the idea.

  14. adrianne 06/07/2009 2:18 pm

    What’s the mistake? I’m not seeing one…

  15. jon roth 06/08/2009 6:16 am

    I’m curious what the mistake is as well. Think Last Rights design looks better. Just checked out Supernormal and the last right’s sites. Last Rights also offers this design printed with silver 3M ink on a blue shirt.

    I guess the mistake was Supernormal’s look book. Boring chick with money and a loser with a un lit cigar sitting on a urine stained beat up chair holding his little piggy bank.

  16. Anonymous 06/13/2009 9:26 am

    Haha wat a stupid thing to say. A loser? Have you met him? You scream uneducated cock. With the cigar and the chair I think SN are taking the piss you idiot.

  17. COPY®IGHT 06/17/2009 6:28 am

    Pam also did a ¥€$ a few seasons ago

  18. lofty 07/20/2009 10:10 pm

    adrianne: look at the dollar sign…

  19. Anonymous 07/23/2009 2:08 am

    I don’t see the mistake either

  20. Anonymous 07/23/2009 2:10 am

    and for the record i think the supernormal tee is better
    check out their new range(i’ve seen it, it’s pretty cool :)

  21. Dudstown 09/07/2009 1:31 am

    Ahhh Supernormal… Small Dunedin based “company” that never got off the ground, no wonder why, aye. Too many kids in NZ think they can be the next Huffer and start a company with no solid base apart from ripped graphics and Daddies money. And they even used the same fucken chair and photography studio that my boy MC Beau used for this poster and his latest album cover!

  22. Parker 09/11/2009 4:46 am

    Dudstown, as a friend of the principals of SN I can tell you for certain that they used their own funds as start-up capital (now they use a portion of their retained earnings as working capital).

    The “never” getting off the ground comment is also unfounded. They sell 99% of what they produce. The reason the volume may sppear low is that SN is currently only a secondary project while the creators focus on their primary careers in other professions.

    Whether they have a “solid base” is subjective, and you are entitled to your opinion. But two things;
    1)As i have mentioned, current sales suggest they may well have a solid base – I suppose it is when they actually look to grow that we will see if they do in fact have a solid base

    2)It takes more than skimming a webstie and making some generalisations to evaluate a ventures potential.

    My advice for SN, just let let them haters hate, they always will.

  23. Mark 09/11/2009 11:19 am

    Dudstown, that chair is property of Dunedin Art School, and it is free for all to use. Which is how MC Beau or whoever got to use it about a year after Supernormal did. Not a rip.

  24. Supernormal 09/12/2009 2:17 am

    Dear Dudstown,

    Thank you for words of wisdom. Why more people don’t give this industry is a go is beyond me, your comments clearly indicate an abundance of support out there for people like us willing to put themselves out there and give it a crack…

    A few points I would like you to consider:

    1. We both have very busy full-time careers and started Supernormal because we enjoy it, not because we were trying to become some sort of Banksy/Ghandi/Donald Trump hybrid.

    2. We have never received any money from anybody (apart from the good people that buy our stuff) and started with a few bucks from our back pockets while studying and help from our good friends at the art school for photo shoots.

    3. We have never and would never rip anybody’s graphics, However we have seen Traffick release a shirt strikingly similiar shirt to our sum ’08 Yeah Naah Tee – as well as American based Last Rights.

    4. The poster for Dudstowns 2nd birthday at Di Lusso which you have kindly pointed out is in Feb 2009. As Mark mentioned (and according to my trusty Nikon source file) our 2008 collection image was taken at 4:38PM on the 1/4/08. Almost a year before the image you have shown me and ironically April fools. Guts Bro.

    I would also like to point out this chair and studio has been used by another design student in a published exhibition (Enter – BDes graduate exhibition) in 2008.

    So on the contrary – it looks like Duds got it third hand and to quote yourself “used the same fucken chair and photography studio”.

    Of course you are entitled to your own opinion, but maybe voice it by not buying our products instead of hating on somebody so hard. Especially locals!

    We want to make it clear we have nothing against you, Dudstown, MCBeau or anybody. In fact quite the opposite,
    it would be nice to see somebody from Dunedin be succesful in taking a risk doing what they love.
    But this belittling of anybody willing to stick their hand up and give it a go is exactly why most people are reluctant
    to try.

    There are however plenty of people willing to say nice things about SN so we are not going to drag our knuckles
    too hard over this one.



    PS. We have some good stuff for summer 10 you might like. It includes a big white 3XL t-shirt.
    You will love it it. It will make you look like Rick Ross.

  25. Riley 09/12/2009 10:53 am

    The photographer who shot Beau on the chair askd super normals photographer if she could copy his idea of using the chair and super normal was hAppy to support dunedin artists such as Beau and emily c. So mayb get ya facts first.

  26. Dudstown 09/15/2009 1:51 am

    Whoa, yip I am an egg. lol.
    Soz peeps
    Just re read and I had my wires twisted, y=thought supernormal had bitten last rights.

    Note – dont drink and type kiddies and don’t be a dick cuz then you’ll looks like a dick

    a dick

  27. DewiMorgan 04/12/2010 2:25 pm

    OK, call me dim, but what’s “the mistake”? Something up with the dollar sign?

    Capital S, single vertical bar. Looks fine to me.

    Help a non-American out: what’s wrong with it?

  28. meohmy 07/10/2010 7:32 am

    On the topic of last rights ripping of super normal, I checked out last rights website and INSTANTLY recognized their logo. It is the EXACT logo for a chain of fashion shops in Bali, Indonesia, called “blue flamingo”. Either blue flamingo ripped the logo from them, or those boys have been on a holiday to Bali at some point! Also noted, in the Last Rights clothing collection, they have a shirt that says “blue flamingo color”
    Either way it’s ironic and funny! I’m gonna grab a photo of one of the shops and upload.

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