Wow. Sometimes I think designers assume they can steal from smaller companies because – let’s be honest – who’s ever going to know, right? But when that small company gets bigger, suddenly a lot more people can see how you ripped them off. Check out these logos:

From L to R: Plan B Ad Agency, Blooming Color, and Plan B LLC in Dubai.

The first one was created over 10 years ago at an ad agency in Chicago, Plan B [the agency alternative]. The next one was “designed” years later by a suburban Chicago printing company called Blooming Color. And today I found a third Plan B logo that’s curiously similar to the first one for a company out of Dubai! I can definitely see how there would be different companies with a prominent “B” in their logo, but these treatments are just WAY too similar to be a coincidence. Don’t you think? Lower case b’s in nearly identical font styles slanting to the right inside the right half of an ellipse? I guess if you’re going to lift a logo it ought to be from a creative ad agency, right?

Check out Blooming Color’s website here or send them an email.

You can also see the ripoff logo for the Dubai agency here.

Posted by vlrkv6  |  32 Comments  |  in Advertisement, Design, Web


  1. COURT 04/08/2011 6:22 pm

    The Nike logo and the ABC logo are well designed. The Plan b, even though it’s as simple, looks bad.

  2. Mad H 12/23/2010 9:43 pm

    Diggin’ up old posts with dumb shit (yes I am)

    People who respond with “oh my god guys it’s just a b inside an oval this is so uninspired and it doesn’t even matter — just LAZY DESIGN.” (completely paraphrased but you get the point)

    Just makes me think about…I dunno…the ABC television network logo. I mean, it’s just an abc inside a circle right? HOW LAZY. ANYONE MIGHT CREATE THAT. Riiiight. No, if someone copied the abc logo but used a very barely different typeface, despite it “just being an abc in a circle” they would get hammered because it’s an instantly recognizable logo from a major company. On the same note, CBS is just three simple shapes in the form of an eyeball. Such “lazy” design doesn’t need to be protected, right? Sorry guys. As one of you did note that you’re not a designer…I’d say most of you saying this similar stuff are not designers either. Des was right in saying “Subtlety is the aim of simplicity. That is not the same as generic.” Some of the best logos are the most simple in their execution. That doesn’t make them generic or not worth protecting. Just look at Nike and their “swoosh”.

    Flat out, these logos are lifted from the original. There’s absolutely no mistaking it.

  3. Ron 08/03/2010 4:50 pm

    Rahbert- you mean Plan B Skateboards? Definitely similar! Shapes are debatable, as well as letters.

  4. SCB 07/27/2010 9:56 pm

    Yes, it’s generic BUT the middle one is a total rip-off. The rightmost one?

    Maybe, but it could also just be a coincidence.

  5. Rahbert 07/10/2010 5:46 pm

    Plan B stole their logo from a old company called “Rankin Bass Productions” Google that and you will see!

  6. BrokeAndDrive 04/12/2010 5:09 am

    If it was so important to you, why did you put it in the public domain? Dumbass. You were asking for someone to steal it.

    What you and the rest of the whiny babies at youthoughtwewouldntnotice.com (jesus you idiots suck at domain names) don’t get, is if you don’t write your name in marker on your brown paper lunch bag and — PAY ATTENTION HERE — put it in a ***PUBLIC*** FREEZER, anyone is FREE TO EAT IT. If you were too stupid to write your name on your lunch bag, you lose all rights to bitch when someone eats your lunch. This is where an eight-year-old girl would point at you and say, “DuuUUuuUUuuhh!!” Yeah that’s right, a 2nd-grader is smarter than you.

    So it’s less “you thought we wouldn’t notice” than “we don’t give a shit if you notice, in fact we hope you do because fuck you legal-illiterate wiki-aspbergers”.

    You should have put your fucking name on it you god damn moron! What the fuck is wrong with your head that you can’t connect two neurons in your skulls? As Earnie at EHOWA.com put so eloquently, rub those two lone brain cells in your cavernous skulls and spark a fucking clue!

    So shake off the butthurt, self-righteous emo faggotry, take a step back, accept that ***YOU*** FUCKED UP, learn from this experience and DON’T FUCKING DO IT AGAIN.

    P.S. Thank you, Internet, for bringing together so many high-creativity, low-intelligence and low-wisdom cocktards. These derp-derp jackasses have stupidly created a vast, UNDEFENDED resource of art for anyone to FREELY plunder.

    And they’re actually surprised that leaving a thousand freshly-baked pies on hundreds of window sills attracts even more hobos? Or frying up a mountain of steaks in the middle of a forest pulls in every single wolf, bear, and cougar in a 20-mile radius?

    ARE THESE FUCKERS SERIOUS??? HAHAHAHAHAHAHAHAA!! OOOOOH HO HO HO HO HO HA HA HA HA HA HEE HEE HEE HEE HEE HO HO HO HO HO HAAA HAAAA HAAAA!!! Oh my sides! Their braindead absurdity is killing me… oh my god………….

  7. Kirvi 03/23/2010 2:26 pm

    For the love of whoever can we get some new shit on here?!

  8. Matthew 03/20/2010 1:21 am

    Thanks for that rob.

    I guess my feelings about this post arnt on whether or not the other companys took the logo and only slightly modified it (Though I realized the main purpose of this site is to bring attention to such things) because sure, maybe they did. I guess it just seems when you get down to such basic image making, you have to assume that other people are going to or already have used such basic combinations.

    BTW I invented the red-square-with-an-upper-case-A-directly-in-the-middle, so be on the look out for people snatching that.

  9. rob 03/19/2010 7:54 pm

    well, to be more specific Matthew, it’s a white lower case b done in a shockingly similar typeface, offset to the right inside a blue, dimensional oval, with a specular highlight in the upper right. not quite as simple as you stated. don’t worry about the integrity of this site. it’s intact. and the healthy debate about this particular case only makes it stronger.

    that said, i still think the pieces are too close for comfort.

  10. Matthew 03/19/2010 3:36 pm

    its a lower case b inside an oval. Im with Pete on this one. I dont see how you can claim such a basic shape with such a basic font. Im a painter and Ive seen other people do way more complicated pieces that look incredibly similar because the sum of their parts were so fundamental, not because anyone was stealing. This posts seems to threaten the integrity of this site and the works that have actually been ripped off.

    Im not a designer though, so maybe this isnt my place to comment. Im just a fan of this site and this piece kind of had me rolling my eyes.

  11. Blaire 03/18/2010 8:15 pm

    They are all just really bad logos anyways. Who cares.

  12. Von Dada 03/18/2010 4:09 pm

    I went to the Blooming Color website and realized that my friend’s wife works there.


    Oh, and it’s a ripoff. Clearly.

  13. Abe 03/17/2010 2:26 am

    Pete is a troll.

  14. des 03/13/2010 8:45 pm

    Subtlety is the aim of simplicity. That is not the same as generic.

  15. lizzy 03/12/2010 8:57 pm

    Pete is a troll.

  16. Pete 03/12/2010 6:45 pm

    Yeah, yeah, yeah…
    Mediocrity NEVER likes to be called out!!

  17. Gil Kopecki 03/12/2010 3:53 pm

    Come on, people! AYFKM? It’s SO obvious that the similarities are not by coincidence. Frankly, I don’t understand why anyone would bother defending the position that they are.

    Google “Plan B logo” and hit the images tab. Based on some of the comments here you’d expect to find dozens of logos resembling these, but you won’t find any. None. It’s a very popular name, as Sarah points out, so there are PAGES and PAGES of Plan B logos out there… but none even remotely close to the three shown on this page. These SO closely resemble one another the only explanation would be that they were lifted. Slowly remove your heads from your rectums, folks. They don’t get much easier than this.

  18. sarah 03/12/2010 9:17 am

    I agree with Pete, though feel calmer about it (and I have no vested interest other than a persistent yearning to read stuff on YTWWN)…

    I think the logo designs are just about as uniquely creative as the company name. It’s cute but it’s a commonly used phrase and not that much of a stretch to imagine folks have arrived at that same conclusion by different means. Why is that so difficult to extend to the logo? (For anyone who thinks it would be hard to find similar looking b’s as pictured here, have a look at any serif type’s italic face, and think again.)

    I agree that they’re similar, I just don’t see a case for a straight rip – which in my opinion would include some obvious identicality, like traced shapes, or original letterforms that are copied.

  19. connie_h 03/12/2010 2:12 am

    Well, I see a real bitterness on these last comments, so I am guessing they are coming from the hurt feelings of someone very personally involved…

    To be fair, when you put weak and “generic” work out there you cannot really cry wolf, because there are way more people/firms who also put out weak and generic work just like yours. And that is not because they stole from you, but simply because dumb ideas tend to run similar.
    What is so hard to understand??

  20. simple caveman 03/11/2010 9:39 pm

    they look like obvious rip-offs to me, but then I’m not familiar with trademark law. if it were up to me, i’d say it’s safe to declare shenanigans. and i don’t think the designs are terribly uninspired, either. i’ve definitely seen a lot worse.

  21. rob 03/11/2010 8:16 pm

    Pete’s rabid defense of the derivative designs makes me wonder what his design ethic really is. Preach all you want about “generic design” but only someone predisposed to lifting other people’s work would back these obvious copies.

  22. Heidi 03/11/2010 7:54 pm

    I couldn’t agree more with Matt.

  23. Matt 03/11/2010 7:47 pm


    You’re wrong on both counts. First, trademark law is pretty clear on analyzing whether or not a casual view would likely confuse two logos, if so that’s the trademark violation brightline.

    Whether or not you like the design is subjective. But it’s fairly clear that one or both of those second logos were straight-copied from the original Plan B logo.

    It’s like me telling you that you’re retarded and you responding “no, I’m just slow”…it’s not reallt a compelling response.

    Stop defending people steal other people’s work.

  24. Kelly 03/11/2010 7:45 pm

    Maybe Pete is the one who ‘designed’ the blooming color logo.

  25. lizzy 03/10/2010 5:42 pm

    You seem to be defending this blatant rip-off very vigorously pete. Do you have some vested interest perhaps, douchebag?

  26. Pete 03/10/2010 2:42 am

    I am most certainly not wrong.

    First of all the legal distinction and the design originality are two different things.

    A similarity due to generic approach is just obvious. Basic solutions are basic solutions, no matter how one tries to milk meaning.

    As far as a legal approach is concerned there is enough difference to not have a trademark infringement. So there is no ripoff.

  27. Abe 03/08/2010 11:20 pm

    No, Pete. You’re just wrong. It doesn’t matter how hard you beat the drum.

    The “b” has been altered to be incorporated into the ellipse- ipso facto it is a piece of design work. It is trademarked and has been ripped off.

  28. Pete 03/08/2010 7:53 pm

    Yeah, well, an X has done the job of being a signature for people who can’t read and write, so we can certainly stretch the “definition” of a logo…

    When your work is as generic as the “logos” above, you can certainly expect it be “stolen”.

    A b in a circle is a b in circle, regardless of the lower or uppercase letter and the tilt of the circle- it is bound to pop on 1-800-mylogo or some such site even if only because of the prevalence of cheap and shitty design! Hardly would anyone find inspiration here!

  29. Ellen 03/08/2010 7:28 pm

    I’d have to disagree with Pete on the point about the logo. These are definitely logos by the very definition of the word. I would give some merit to his point about “easy,” however…not in that the designers were necessarily lacking in the ambition department, but that perhaps italicizing the lower case “b” is an attractive (and obvious) treatment option, and thereby it wouldn’t be an entirely uncommon solution to the challenge of creating a symbol to represent one’s company.

    I’ve designed plenty of logos and pulling out letters from the company’s name is a pretty standard approach. Still, as I look at these a little more, I have to say – the first two in particular look REAL close. And the third one just appears flat and red, or else it too would qualify as a rip-off in my book. But hey, imitation is the sincerest form of flattery, right?

  30. Pete 03/08/2010 6:34 pm

    These aren’t LOGOS, these are circles with a b inside. It is not even an idea, it is just a lazy job.
    I can pull out hundreds of logos that look like that and not because anyone “stole” them, but because it is the easiest thing to do.

  31. Joe 03/08/2010 5:40 pm

    This looks pretty obvious. It’s not like it’s a common serif ‘b’… it’s definitely been ripped-off.

  32. Abe 03/08/2010 1:12 am

    If this is on the level, I’d say at least one of these second two stole from at least one of the other ones, definitely.

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