It’s ironic when an idea is ripped off in a giant way. Publicity stunts are basically built to be recorded and displayed on YouTube, so even more people can experience the event.
Royal De Luxe is a French marionette street theater company that has been around since 1979. They’ve done some amazing work, and some is starting to appear in the U.S. without any credit. A beautiful stunt they did last fall was to commemorate the 20yr anniversary of the fall of the Berlin Wall. A giant marionette girl and her uncle, a diver, were created with a story that came to life throughout that day.
Mayflower Moving company has done some new commercials that are appearing nationwide. You can check out their YouTube commercial to see all of the spots, but they use a giant marionette doll that’s eerily similar to the Berlin Reunion stunt Royal De Luxe did Oct. ’09. Grey Advertising in NYC is behind the stunt and hired The Character Shop to help produce the 20ft doll.
I can’t imagine what it costs to build a doll like that, and then shoot the commercials. But if you’re going to spend that kinda $$$, why don’t you spend a little time creating a unique concept?
Also, JWT Sydney made a 9m doll for a TV commercial stunt in June ’09, but the PR at least gives some reference to the “French puppet.”
Not saying big dolls are ownable, but the grace and beauty of the marionettes in the Berlin work is totally cheapened by the Mayflower stuff. It’s almost made creepy.