Korean Company Broccoli Stole Design from Happy Doodle Land

Hi friends, my name is Flora Chang and I am the designer behind Happy Doodle Land. About two weeks ago, one of my Flickr contact emailed me and let me know that while traveling in Korea, she saw a t-shirt with my rough sketch “Mustached Owl” being sold there. The problem is, I’ve never authorized any company to use my image on their shirts. The company which ripped me off is called “Broccoli”, and they even claim the design to be theirs on their label. They completely took my sketch and placed it on their shirt without even changing it one bit. Please take a look of them side by side here. I don’t know if there is any legal action I can take, or if I even want go through the trouble, but at least I can post it here and let you know.


Here is my original sketch from 2008:
Love Child of 3 Trends

Here is a closer look of the copycat shirt:

This Korea company stole my design!!!

Posted by HappyDoodleLand  |  25 Comments  |  in Design

About HappyDoodleLand

Hi, nice to meet you ! My name is Flora. I am a full-time designer and illustrator making kids products by day, and when I am off work, I doodle and run a blog and Etsy shop called Happy Doodle Land.


  1. Channing 10/22/2010 2:55 am

    I totally bought this shirt in Japan (for $5); Hilarious… but I didn’t know it was stolen property!

  2. Anonymous 08/07/2010 6:38 am

    Similar thing happened to Brianna Garcia, particularly famous for her Disney fanart.

    the original:

    the clothing ripoff:

  3. fugg u 07/29/2010 1:51 am

    a cat barking up a tree. good stuff.

  4. Kat 07/26/2010 1:31 am

    That has got to be the shittiest design anyone’s ever stolen.

  5. Martin Schwimmer 07/21/2010 3:46 pm

    If the facts are as they seem, this would likely be copyright infringement. The sale of the infringing shirt could be stopped and damages obtained. The original creator does not have to have obtained copyright registrations from the US copyright office prior to the infringement, to stop it, HOWEVER life would be easier (and the artist would have an easier time obtaining damages) if they had obtained registration prior to the infringement. see http://www.copyright.gov.

    Marty Schwimmer (The Trademark Blog)

  6. PouPou 07/20/2010 10:31 pm

    An unoriginal clothing company copies a generic cutesy illustrator, same old story. What worries me more is why that t-shirt has dirt stains on it. Gross, in all respects.

  7. Charles 07/20/2010 9:42 am

    “Since you posted it on Flickr, it pretty much makes it theirs.”

    That’s absolutely untrue. Any work you create is automatically your copyright, and uploading to Flickr and other such sites does not strip you of this. You can read more on the copyright status of pictures uploaded to Flickr on their page here:


    The rest of your post is similarly incorrect to the point of being ludicrous.

  8. Solace 07/20/2010 7:44 am

    Flora, although it is obvious they’ve stolen your design, and done the wrong thing. And i am sympathetic. Unfortunately there’s not much you can do. Since you posted it on Flickr, it pretty much makes it theirs. There’s fine print all over those websites, Flickr, Photobucket, Tinypic, saying that once you’ve put a photo on it, they can pretty much do what they like with it.
    There’s a website, http://www.zazzle.com, where you can go onto one of those photo sharing sites, find the photo you want, and then buy it printed on to tshirts, shoes, mugs, canvases, etc.
    so while this isn’t at all your fault, and what they’re doing it wrong, there’s not much you can do unfortunately. other than send them some angry emails. :)

  9. tom 07/19/2010 5:22 am

    Cat: please. Do not be a dope. You yourself said you can’t copyright a style, and that is in fact the truth.

    This company is either a victim of a talentless thieving designer working for them, or they’re crooked as the day is long. Keep us posted on your fight, submitter. Your work is lovely.

  10. Musaraña 07/16/2010 7:42 pm

    Bueno…y lo de la empresa Coreana…ES UNA VERGÜENZA!

  11. Musaraña 07/16/2010 7:41 pm

    La persona que plagió las fotos de Henrique Abreu ha tenido “la delicadeza” de borrarlas de Flickr…me hubiese gustado ver los plagios.
    Es una vergüenza todo este tema de las copias y el descaro con que la gente lo hace y no tiene ningún respeto hacia el verdadero diseñador.
    Yo soy Diseñadora Gráfica y de ropa y complementos.
    Cuando veo la poca imaginación que tiene la gente copiandose entre ellos, realmente me da pena. Hay una cantidad de prendas y complementos hechos a mano todos iguales y que, hasta parece que están hechos por el mismo diseñador…Siempre me pregunto “pero que pasa con la gente?, no tienen ideas nuevas, o qué?..
    Siempre llego a la misma conclusión: la gente con buenas ideas y los buenos diseñadores, no necesitan copiar a otros y aplicar las mismas fórmulas.

  12. Kirvi 07/16/2010 7:12 pm

    Flora: Ha! Good stuff! Personally, I believe it would work as a shirt by you. There are enough quirky people out there that would find it amusing. :)

    I know I didn’t have to get it to find it amusing!

  13. flora 07/16/2010 3:28 pm

    Dear Kirvi:
    Haha…. it was just my doodle during a boring meeting at work back in 2008. At that time, mustache and owl and vampires (due to the movie “Twilight”) were all the craze and you could see then everywhere. So I doodled something that had all three together. It was just a rough doodle for fun and was never meant to be printed on any product (I would certainly not use it as is on any product).

  14. Kirvi 07/16/2010 2:06 pm

    Sorry to see your art was ripped. Hope t gets resolved for you.

    Also, this could just be my age, but could someone explain this t-shirt to me. I am completely confounded by it. Although, that might be the point. lol Still awesome nonetheless. :D

  15. Gemma Correll 07/15/2010 12:08 pm

    “koreans [sic] are a bunch of moron [sic] with absolutely zero creativity and originality”

    That is a very sweeping statement to make, rvd19. i know a lot of Korean artists who are very original and talented.

    Flora’s art is cute, clever and original and she has been working hard on it for a long time. Even if it wasn’t, nobody has the right to steal it and put it on a T-shirt for monetary gain. End of.

  16. rvd19 07/14/2010 6:26 pm

    I am apathetic. Those Fking koreans don’t seems to be able to create anything original. Imitating others is how they portrayed themselves. Its not only in design art, their music industry is FILLED with plagiarized stuff derived from the English music scene.
    I hope to make you feel better with this piece of fact, they only plagiarize the hottest and trendiest stuff. Proving your design is of quality. But its still don’t change the fact that koreans are a bunch of moron with absolutely zero creativity and originality.

  17. cat 07/14/2010 6:03 pm

    there can be more than one tree to bark up at a time…

  18. amyk 07/14/2010 12:43 am

    obviously you were deliberately ripped off. That sucks, and I am really sorry.

    so barking up the wrong tree.

  19. cat 07/13/2010 10:46 pm

    i’m not ignoring that someone’s stolen your design, just pointing out the character features in some of your drawings are very similar to those by other artists. but i guess lacking originality isn’t a crime.
    i’m sorry someone has taken your design so obviously, good luck getting some justice.

  20. sara 07/13/2010 10:17 pm

    Cat, what is wrong with you? This is not about you thinking Flora is copying others, which by the way she is not. Do you look at other artist because there are actually people out there that copy which is what this post and site is about NOT you thinking her style is too similar to some artist you like or know. This is about a company making money off of something that Flora created and them taking credit for it which is horrible! Keep up the great work Flora!

  21. eat broccoli! 07/13/2010 9:00 pm

    Cat, everybody and their mother has drawn a heart with a face on it at one point or another in their life, that is not copying at all… And what, only “the small object” can make rubber stamps or something?

    It’s sad you have to attack an artist that’s being stolen from, especially when your attacks are so poorly thought out!

    To flora- this theft is outrageous! I hope you can find a way to stop it. Good luck!

  22. flora 07/13/2010 3:32 pm

    Dear cat:
    I am sorry that you feel uncomfortable, but I’ve been doing stuff like this for a long long time, it’s just I’ve never got a chance to open shop until recently. Just because that you know about their stuff first, doesn’t mean they exist first or vise-versa. It’s unfortunate that you can ignore what’s happening here and try to attack me instead.

  23. cat 07/13/2010 11:48 am

    it’s pretty rich of the designer to post this seeing as a look round her etsy shop reveals she’s ‘borrowed’ the styles of several other artists including chris uphues (http://www.etsy.com/listing/49387577/hand-painted-wooden-brooch-sweethearts) and the small object (http://www.etsy.com/listing/46352800/happy-stampies-mini-rubber-stamps-set-no). i realise you can’t copyright a ‘style’ but her shop made me feel uncomfortable. maybe she just needs time to find her own look, but at the moment i can’t help but see rip offs.

  24. Sara 07/12/2010 9:17 am

    A clear rip. That they claim it as an original design in particularly egregious (although, it may certainly be the doing of a lazy design staffer acting alone, of course)

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