A couple of years ago I was asked to write and illustrate a tongue-in-cheek Popular Science/Mechanics-style book on how to build bongs for San Francisco based publisher, Chronicle Books. I’m no authority on the subject. Far from it, actually. They approached me with the idea because I had done technical illustrations for them before (mostly knitting and crocheting), and I can build just about anything. The book is called, Build this Bong.
The book had been out about two years when I thought I’d do an internet search to see how it was doing. Imagine my surprise when I noticed that in amongst the thumbnails of the book’s cover were images of a black t-shirt with illustrations from the book all over it!
The company that made the shirt is called Upper Playground. Ironically, I live just three blocks from their original store in San Francisco. It even says I’m an SF based artist in the back of the book. They made no attempt to get permission, however, from either myself or the publisher.
Upper Playground is an SF based clothing company, which also operates art galleries that show work from artists that are featured on the shirts they sell. They cater to the hip-hop/skater/graffiti art/420/urban-hipster community. The owner/founder, Matt Revelli, likes to pay lip service to supporting artists whenever he is interviewed. In one interview appearing on SFGate.com, he said, “We’re selling the whole idea of this creative lifestyle and supporting creative people and having their ideas and concepts come to life in a different form.” My work certainly came to life in a different form.
Upper Playground’s revenues for 2007 were reported to be $10 million. In another interview, Matt Revelli was asked about his company’s five year plan. His answer, ” In five years, we’ll be a $25 million to $30 million company. We’re working on saving the music industry. That’s what makes America great, if we don’t find a way to compensate artists, it’s not going to be an innovator of that industry anymore.” He could have easily compensated me for my art, but simply chose not to.
Every drawing that appears on the shirt was lifted directly from the book. All they did was paste a portion of their walrus logo over the image in the center.

This is the shirt sold by Upper Playground. The design is credited to Denis Kennedy

This is a detail of the shirt from the website of an online retailer in Korea.

The image used on the upper left side of the shirt as it appears in the book.

The image used in the center of the left hand side of the shirt as it appears in the book.

The image used on the lower left hand side of the shirt as it appears in the book.
“I scour used bookstores for inspiration and ideas…I come up with ideas or concepts and have our designers or freelance people that I work with execute the concept.” Matt Revelli