Nike Bites Again
September 15th, 2006 by Witt
This is one of many times that Nike has blantantly ripped off an artist. I talked to Robin about this and he said that he didn’t receive any money from Nike.

Robin Rhode
HE GOT GAME
2000
Courtesy the artist
Berlin, Germany
Check out Nike’s version.
http://leymarie.patrice.free.fr/Nike-XGAmes.mp4

(19 votes, average: 3.95 out of 5)
wow, this rip of is really far fetched.
you can’t claim a little perspective trick and claim it’s use as yours.
one’s a photo-series the others an animation and the subjects are totally different also..
stop weeping, pussies.
Have to agree with daswa here. While most of the stuff on this site is blatant, this is more of an “inspiration” issue more than anything. There is nothing new under the sun and all that. It could be that the designer of the ad got his inspiration from the images, it may be coincidence. Fact is though, he didn’t rip off the artist. There was nothing unethical done.
lame.
http://www.dontdoitarmy.com
wow your totally right…you and only you are the only person in the world allowed to use sidewalk chalk and take a picture from atop a building….duh
No bite here!
this is just an inspiration that nike used and turned it in to an animation these are two totally different types of media which cannot be compared it may look similar but it is not a totally unchanged piece of work
yo this is a big ass rip off
yeah it’s been done before. inspiration is inspiration. see this artists similar photography:
http://www.janvonholleben.com/dreams_of_flying/i_12.html
Good artists copy. Great artists steal ~ Picasso & eb
that shit was switch!!! sick flip
No bite, I actually like NIKE’s ad better than Robbin’s, but big ups robbin
big fuckin deal……………………………………………….nike makes the dunks…and theyre down wif michael jordan…shit..they can do what they want…ahh yea!
If this is a rip-off, then Robin Rhode ripped off Oliver Herring’s ‘Little Dances of Misfortune’, a video piece using a similar screwing with perspective method. This is, at the least, people having the similar (common sense) idea of tilting a camera down but not having actors behave as such or, at worst, people drawing inspiration from one another…no way is it a rip-off.
its cool that someone else used it, (sucks that it turned out 2 be a huge corporation) got inspired, had more money 2 put in it, and took it 2 another angle, and then you have a commercial… what r u gonna do?
If it was two artists then I’d look the other way but its not its f*”kin NIKE who can quite frankly go suck my balls no matter what they do!! f*”kin sweat shop corporate scum f*”ks!!!
what Robin Rhode should do is milk the situation for all its worth and use the profile his pilfered work has got to aid his own!
PEACE!
This isn’t stolen. No way to even know if it was INSPIRED by Rhodes. It’s a clever visual device, used before and it will probably be used again. Good for Robin for milking it, but it’s a little over the top to say it was stolen. Ride the PR while it’s around, though.
haha! harold and the purple crayon for “street culture”
[...] • “Robin Rhode” TV spot: South Africa’s Robin Rhode, whose first US show was the Walker’s 2003 How Latitudes Become Forms is getting a lot of attention lately for his site-specific chalk and charcoal drawings on flat surfaces. He’s even been “blatantly ripped off” by Nike. Watch a Walker Channel webcast of a panel discussion on contemporary art and Africa featuring Rhode. [...]
Interesting how quick y’all art to come to the aid of a corporate behemoth. Bow down before your master…
Witt’s not the only one who notices the similarity.
http://technorati.com/search/%22robin%20rhode%22%20nike
I *promise* you that the “creatives” at YK used this for inspiration, and I bet they even submitted it to help get their spot greenlighted.
Shit like this happens all the time, and it’s pathetic that people seem to be defending the Corporation and the Ad hacks.
definitely a bite, They just switched it around, chalk on the street, character in motion and the exact same perspective.
we all bitein an teethin eachother, whos big enough to claim an ‘art style’ as there own. this is bullshit, its not a rip or a bite, fix up!
its definitely a straight ripoff. he’s the only person who has done this kind of thing and blown up in the last 10 years! they must have seen his stone flag piece in the MOMA collection. Haterade on all the suckers supporting nike. i love my sneakers too but DAMN!
*why* must people give ad people so much slack and actually treat it as “art”?
ridiculous!
Nike took inspiration from Robin Rhodes , Robinn Rhodes took inspiration from people before him. He did not create it and Nike have not done anything he hasnt already. There is a cartoon from the 60’s (i think) which involved a artist drawing a chalk man and redrawing his surroundings to get him to interact with the object in ways that seem out of the norm.
[...] jazznrhythm Reaktionen auf diesen Beitrag via RSS 2.0 Bitte kommentieren Sie oder diskutieren via Trackback weiter! Kommentare Bitte kommentierenSie! [...]
revenge!
http://www.consolidatedskateboard.com
I kind of doubted myself that this was a complete rip off, but give the ad guys credit–they guys at nike working the marketing are fuckin brilliant. They’re the kind of guys who go look for the “up and coming” trend in art, or whatever it be. It’s not just coincence that they did a similiar style type of art, they do this kind of stuff for a living.
The Nike ad definitely came out of the Rhode’s work. He’s definitely famous enough to be on their radar because his work has “street culture” themes. It tends to be shown in conjunction with artists like Barry McGee. In addition to still images, RR also makes videos that look very like Nike’s. Don’t get me wrong, Nike’s ad is fantastic. But, Rhode should have gotten paid.
That said, I’ve been wondering if RR doesn’t have pseudonym, because I saw something just like this in Lodown.
http://my.brandeis.edu/news/item?news_item_id=102596&show_release_date=1
Nike is one of the most over appreciated companies on this planet. they ripped it off. period. maybe you guys who are pro nike should read up on the inner workings of their company, and maybe you wouldnt be so quick to stand up for the multi-billion dollar corporation over the independent artist.
to all those ppl who r against this .
i bet if rhodes artwork was urs ud be pissed off
dan
this guy Julian Beever has been doing work like this for a long time.
http://my.opera.com/gennafaith/albums/show.dml?id=27777
but i wouldn’t be surprised if Nike was influenced by Robin Rhode.
Yep!! its another case of a hipster with street cred who completely steals the work of the uncool artist. And all his cool friends and cool media back him up when the big bad giant company steals his work. Ha
Poor Julian Beaver!
http://www.grand-illusions.com/opticalillusions/beever/
Whereas I do see the point of the issue of artist inspiration and the argument in trying to determine the line between inspiraton and theft, I would have to say that I agree primarily with those that have a problem with a major corporation infringing upon artist’s rights. Where many of you have given other links that do specifically point to projects in perspective that are similar to both Robin and the Nike commercial, I do think that the resemblance to Robin’s work (as opposed to those other artists) is rather uncanny. I just find it a rather umpleasant mixture of amusing and depressing that so many people are ready to stand up for a company that charges too much for a shoddy product they produce in sweat shops. Perhaps we should rethink where our loyalties lie and why they lie where they do (Mainly I am talking to the corporate whores)?
Artists ought to know their rights. Someone can’t just steal your work, especially if they are making money off it. If I were Robin, I would get a good (or decent, the case isn’t that hard to make) copyright lawyer.
“Witt” and other authors on this site ought to get familiar with copyright law as well.
Its not the advertising creative’s idea to come up with original ideas, just original adverts.
A total and blatant rip off.
ha we were talking about this in my class today. about the so called “RIP” in advertisement. lets face it, things dont come from nowhere they originate from something else which originated from something else and ideas are the same, some more ovbious than others ofcourse. The world is just a big blender of things with no begining.
Sorry for your time…. Why i can’t see images on this resource?
My Browser is: Opera.
Thank you.
I don’t know (greenmonkey23) no one else has commented about such a problem.
ask your mum to turn off net-nanny?
that’s all i got…
The people at Wieden who created this spot should be fired.
[...] A blog called You Thought We Wouldn’t Notice also has quite a discussion going on the work. The Nike spot appears to have been created by W+K Tokyo. [...]
[...] inspired? wooster published something about one nike ad saying that is stolen. well.we can have a huge talk about inspiration, and nothing new. can you own an idea? maybe someone from the agency who did it saw robin’s photos.it happends with a lot of ads.but when you think of it, the creatives in agencies are not some geniuses that have instant brilliant solutions.they are normal poeple.that go to exhibitions and see movies.the happiness factory( coke) resembles to me with charlie and the chocolate factory.is it stealing? or is it just another perspective on things? kill bill says that tarantino likes japanese animations, and that he saw al least one mathew barney exhibition and that he saw a lot of discovery channel.is it stealing? somebody said at one point that all the ideas that we can think of have been thought of and all the images that we can see were seen before.so there’s nothing new. i think i have to read again bourriaud’s postproduction. [...]