TBWA copies students?
February 20th, 2008 by lume
The original campaign for Kids & AIDS (AJS) in Germany. Created by Miami Ad School students and produced by Jung von Matt in 2006.
To create a campaign for AJS, a non-profit organization that help kids in Hamburg that somehow are affected by HIV. The goal is to create general awareness, gain media coverage, drive Hamburgers to donate at least €25,000, all on a budget of 0.
Each statue has a quote of a child:
“Dad says ‘if Max finds out about our secret, he’ll never play with me again.’”
“Mum has to go to the hospital. Do I have to live with strangers again?”
Check out the making-of video of the campaign. This campaign won many awards for Jung von Matt last year, including Art Director’s Club Europe (Gold), ame Awards (Gold), New York Festivals (Silver), Art Director’s Club Germany (Bronze, Junior Distinction), Eurobest (Bronze), and Clio Awards (Shortlist).
Pedigree campaign by TBWA\Chiat\Day Los Angeles, created in 2008.
Pedigree’s been all over the Westminster Kennel Club Dog Show for 21 years, so this yearthe sponsor introduced its Adoption Drive Foundation and the Pedigree Dogstore, an installation in Times Square encouraging adoptions.
Each statue has a message:
Wish I was here.But I’m not. Come visit me and other great shelter dogs at the PEDIGREE DOGSTORE on 46th and Broadway.
(24 votes, average: 2.04 out of 5)
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There was a similar campaign here in Australia in recent years with hands for reconciliation. So I see it as possible all three were coincidence.
But if this one was inspired by either of the others; shame on them; as it’s a bit of a leap from serious issues like AIDS and Aboriginal reconciliation, to homeless dogs.
Here http://latet.org.il/Index.asp?CategoryID=193 you could also see the recent Israeli Humanitarian Organization campaign that used almost the same image
i think its very similar and perhaps a copy, but they are all for charities so what does it matter?
who gives a shit??? ASSHOLE! They are doing this shit for charitable purposes
This type of thing has been done for decades at the battered womens’ shelter in my hometown. Each figure represented an abused woman in the area. Very impactful.
not even close, plus its prob pro bono to.
Not a bite, in my opinion. Quitcher cryin’.
Sure, they’re basically the same idea, but their purpose is to help people and/or animals. I’m all for it. If the creator(s) actually want to claim this idea for ONLY themselves, then that’s really lame.
The idea of having a symbolic representation of a person whose died is…well, its why we have grave stones. And votive candles for prayers in Churches. And a million other memorials that symbolize people and other things that have been lost.