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PUTTING THE (STREET) ART IN WALMART?

Walmart is known for rolling back prices, but are they also making moves that roll right over the intellectual property rights of a Bay Area artist?

The politics of this dispute give it an extra bit of oomph. Walmart, known to be a leading member of the establishment and conservative and not the greatest in terms of worker treatment, has allegedly misappropriated the more anti-establishment work of Eddie Colla and incorporated that work into its art prints. The Colla work in question is certainly protectable as a two-dimensional work of visual art. Walmart’s piece, on first glance, looks to be quite similar. Was Walmart’s manner of moving into the street art game a colossal blunder?

-ATTORNEYSCOTT – [email protected]

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Dear YTWWWN:

 

Eddie Colla, an Oakland-based artist, created his well-known piece, “Ambition” in 2009. Depicting a female graffiti writer with a spray can, the piece reads, “If you want to achieve greatness, stop asking for permission.” But in November 2013, Colla discovered an exact replica of his work marketed as an art print on the Walmart website — without his permission or any sort of legal agreement.

 

A big box retailer copying an independent artist note-for-note was not the kind of audacious underdog story Colla envisioned in the work’s text. “I made a piece about individuals controlling their own fate and not making their success contingent on the approval of others,” said Colla. “It then gets adopted by a neo-feudal corporation like Walmart. A corporation whose employment practices have created a 2 million person underclass in this country.”

 

As Colla dug deeper, he discovered that Walmart was selling the mass-produced prints of his work through a wholesaler called Wayfair, who is marketing Colla’s work as a Banksy print through Amazon and Overstock.com in addition to Walmart’s website. Eddie Colla’s name was omitted entirely and his signature was taken off the piece. Friends who visited the Walmart website after they heard Colla’s story noticed the Colla knock-off showing up in their Facebook ads and Google ads on the various sites they visited when they subsequently surfed the net — presumably because of a cookie from the Wayfair website.

 

The idea of big box retailers like Walmart appropriating an anti-establishment art form, street art, to further their profits is all too ironic. The bastions of conservatism and propagators of the increasing wealth gap and declining middle class, companies like Walmart have an ideology pitted against the anti-authoritarian message of Colla’s “Ambition.” Colla chose to combat the unabashed theft of his work with parody — and, of course, an impending lawsuit. A new version of “Ambition” titled “It’s Only Stealing If You Get Caught” shows the same image with altered text: “Introducing the anti-establishment, left-wing subversive vandalism collection. Glorified vandalism available now at Walmart.”
The satirical new artwork — which recently was debuted on a San Francisco billboard on the intersection of Oak St. and Divisadero St. — points out that Walmart’s greed has no limits. Even a radical art form has the potential to be swallowed up by the behemoth machine of corporate capitalism. Colla released a print of “It’s Only Stealing If You Get Caught” with 1XRun on earlier today, December 2, to raise awareness for his cause and gather funds for the hefty legal fees necessary to sue Walmart and Wayfair for the theft of his artwork. The print sold out within one hour, but it’s only a start.

- Online source

The images are below, Colla on top, Walmart on bottom:

Displaying IMG_1143.jpgDisplaying walmart screen shot 2.png

Recasting in the Digital Age

ATTORNEYSCOTT COMMENTARY:

One of the exclusive rights granted to an artist when she creates an original work  is the right to “transform” or “recast” that work in ways she sees fit. That precludes others from, say, taking one’s painting of a unicorn and making unicorn stuffed animals based on the painting. Below, we have a very modern example of alleged unauthorized “transformation” and “recasting.” Read on.

- Scott A. Burroughs, Esq. ( [email protected] )

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Dear YTWWN:

Quite a lot of activity ensued on Facebook Recently when High Street Gallery posted details of an upcoming art exhibition by Artist Lynn Howarth on Facebook page I know this Great Little Place In Glasgow.

Some visitors remarked “wow” at the posting of the lady’s art but one or two comments were more inquisitive. “Is this an edited photo?” someone enquired. The answer from High Street Gallery representative David Johnston was that no, Ms Howarth’s art was all freehand and on ipad.

Freehand?

Really. Well that’s astounding. It appears we have a new art legend in our midst. Although if you compare her digital art to her traditional art there seems to be  more than a slight difference in skill level. As some digi-artheads got together and started rummaging around Ms Howarths own website things became interesting. Her Facebook pages (linked from her art website) were even more interesting. Gasps from various visitors enquiring “My goodness is that a painting”? were met with yes. Apparently you only have to look closely to see the brush strokes and the sitters were also very patient. Apparently.

 

Digital Painting - not photography based.

 

Now the iPad (which this was created on) is good and the art packages are great as any digi-artist will tell you. No need for great cumbersome digitisers etc. This painting however, and we are not saying it is, but let’s just say we are more than a little convinced it’s a photo-manip….but did she forget the eyes? There is other very telling detail if you look closely….and we did.

So we got suspicious to the integrity of this whole thing. Some quick searching came up with this:-

I's A Freehand Drawing FFS!

Claimed to be a freehand drawing

 

Abbozzo image on the left, Ms Howarths “Freehand Drawing” on the right.

We couldn’t resist in our excited little group sticking this up on a HUGE monitor and checking it out. It’s a photomanip with some kind of drawing or tracing on top, that goes without question but the interesting thing was the copyright.  It belonged to Architects Abbozzo.

Two of our members are photographers and this was enough to get them, lets say, a bit pissed. The hunt continued…..

I't A Freehand Drawing remember

I't A Freehand Drawing remember

This one was quite spectacular.

There were more…..

By this point, one of our members started posting on the High Street Gallery Facebook Page. The posts were removed but some stayed for a while. We decided it was the right thing to do to contact the copyright owners.

Now, YouThought We Wouldn’t Notice states that it is not really about artist against artist, but this gallery owners attitude turned out to be appalling. Ms Howarth may be niaive at best, but the way this next guy was treated is dispicable.

Another Freehand Sketch!

Original by photographer on the left and Ms Howarths  freehand sketch on the right. Unfortunately the quality on this is poor as it was pulled quickly.

The photographer (who has requested that his name be removed) contacted High Street Gallery but was shocked to find that the gallery were standing by their artist. The photographer stated that the gallery defended Ms Howarth. He also pointed out that far from being naive, Ms Howrths own website is covered with copyright symbols on her own work so she is clearly aware.

And if you think all this doesn’t matter – we reckon there were around 10 images in this show at least (We had another fantastic copyright breach of George Square in Glasgow but it too was pulled quickly). Ten images with say an edition of say 500 selling at 100 pounds sterling. That’s a total of half a million in turnover. Surely it’s right that some of this goes to the creator of the true original?

This, of course, does not deal with the fact that digital art is presented as painting when it is photography based photomanipulation or tracing.

Ms Howarth has even done a demo at an iPad store. I wonder what Apple would think?

The only funny thing about all this, her exhibition was called Mi Art (as in My Art but with an iPad twist).

We will be watching.

UPDATE High Street Gallery, further to the glaring copyright infringement cancelled the Lynn Howarth Exhibition. At this time we cannot confirm if they are still selling the questionable prints.

 

 

From the Files of AttorneyScott – Barney’s Turns to the Blogosphere for the Perfect Ad

AttorneyAnnie here, bringing you another installment of possible content thievery from AttorneyScott’s files. Here we go.

You may have heard about the new designer shoe floor at Barney’s–men’s and women’s designer shoes on the same floor for the first time in Madison Avenue history! Or something like that. Barney’s has been heavily promoting this new shoe floor with a lovely marketing campaign called “Perfect Pairs,” complete with a “Perfect Pairs: Love Letters” campaign on the Barney’s blog and proceeds from pricey shoe sales going to the Human Rights Campaign and its Americans for Marriage Equality Program.  It’s actually quite adorable. And admirable.

What’s also adorable–but possibly not as admirable–is Barneys’ new Perfect Pairs logo, shown above. Linear illustration, two shoes back to back, a classic man’s shoe, a classic woman’s pump, set directly above a line of text, the choice of words.

And what’s this, above? This is the at least two-year-old logo of The Perfect Pairing–a street style Tumblr created by a New Yorker with an eye for fabulous footwear. Linear illustration, two shoes back to back, a classic man’s shoe, a classic woman’s pump, set directly above a line of text, the choice of words.  Maybe it’s pure coincidence?

If you have any questions or comments about the above matter, please feel free to email [email protected]

Grossed Out by Alleged Mimicry

ATTORNEYSCOTT COMMENTARY:

As web and mobile applications (or ‘apps’ to those that dig buzzwords and brevity) become more and more popular (and lucrative), we are seeing more and more infringement in the apps sphere. An app is somewhat distinct from other forms of art because the code for the app is covered by copyright protection, and the app itself may be subject to patent protection. Those that infringe the rights of the creator of an app therefore get a two for one – copyright and patent infringement! Take a look at an alleged act of such infringement, below.

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UPDATE: Upon looking into it further, it appears as though Alex Pardee’s developer Jarryd Hall contacted us, The Black Axe, back in May of 2011. Jarryd was looking partner with us, the creators of Gross Out, to make the app work for iPhone either with our art or “other art or design”. Does anyone still think it’s cool?

The email:

Dear YTWWN:

Seems pretty blatant to us, but we are curious what you guys think. In 2009 my small 5-man Florida/Brooklyn based design firm The Black Axe created a web app called Gross Out. Gross Out allows users to upload or take a photo of themselves (or anything) and smother it with the lowbrow horror-slop illustrations of accomplished illustrators Horsebites and Derek Deal. Gross Out was a huge success for us. We have had over a million unique users and millions of images get the sloppy treatment and it continues to grow.

Here is a user generated image of Tom Cruise blogged by UK based blog Always Thinkin on October 28th 2009:

 

Now here is an image of Ryan Gosling blogged by Alex Pardee on July 12th 2012 to promote his “new art/photo app” :

 

An application with basically the same interface, used to apply essentially the same style illustrations; fucked up? You be the judge. As professionals with a following, albeit small in comparison, it is difficult for us to believe Mr. Pardee or his developers were not aware of our Application. Not yet sure if it is worth pursuing legal action, but it definitely smells.

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