The client wanted a mix of photographic and animation feel, taking as reference their previous retro musical campains, and Walt Disney’s Fantasia. What was my suprise when, after having heard that my concept of this conductor and this colors was rejected by the agency when I was in a company pitching for the project, I saw the following commercial. My concept, previously discarded by the agency.
This happen a lot of times in agencies, maybe. But an honest gesture on behalf of Motion Theory, the company that made the ad, would be nice, as well as the agency representing Mc Cain.
First, my pitch…
And… The result: