I took a weekend vacation to Toronto and visited a brewery, called Steam Whistle, about a year ago. I became very fond of the brewery. Their beer is amazing and their in-house art department worked very hard to create their logo back in 1999.
Needless to say, on a train home from Center City, Philadelphia I noticed, for a split second, a little diner at the Ardsley train station. They sported a sign that is aimed to entice people to dine and spend money, and the logo on their sign was uncannily similar to that of Steam Whistle Brewing.
As a graphic designer, I was enraged to see that someone is undoubtedly earning money off the hard work of such an innovative and original company’s idea. I referenced google to do a bit of research on each of the logos to see who stole from who, and it didn’t take long to draw a conclusion.
Below is a side by side comparison.
Steam Whistle vs. The Whistle
My research taught me that Steam Whistle Brewing was developed in 1999 by a trio of gentleman in Toronto, Canada. Their appears to be no connection to the two companies, seeing as how The Whistle doesn’t even serve beer. The building Steam Whistle acquired is called “The Roundhouse” and is featured in the lower portion of their logo, making it unique to their specific location and business.
The logo repurposed by The Whistle seems to be an Adobe Illustrator Live Trace, but the design has not been shrouded, as if no one would ever notice — I did and as a designer, it is my duty to make sure the hard work of my fellow designers was not in vain. I will be contacting Steam Whistle here in a moment to notify them of this offensive misuse of property.
Posted by: derekrudel
Visit Steam Whistle Brewery’s Website here.
Visit The Whistle’s Website here.