I immediately called up the editor of this supplement - a lady called Poonam singh - who said she will look into the issue. I wrote about 3 mails in all, asking for (a very meagre) compensation for the damages done as well as credit. For one, I never got a response in written - but of course that would mean acknowledging the theft. When I called up, I was told that it is common practice to "use" free images from the net! Flabbergasted at the audacity of this all, I clearly asked whether TOI staff was blind or illiterate to not be able to make out the clearly written statement on my flickr stream and my copyright license, both of which stated that my images can NOT be used without my explicit permission - ALL rights reserved. This is plagiarism in its full glory. Not only this, on asking for compensation, Ms. Poonam singh clearly told me that as a next step I could even go to lawyers and that this case will then be forwarded to the legal department of TOI. Huh? Was this a threat? Or a challenge? They actually go ahead, use an image with "all rights reserved" clearly mentioned on my page, have the audacity to state that this happens all the time - the "graphics designer may not know" and that I could go take the legal route?
Well, I clearly understand that it was not the editor herself stealing my image, but some downtrodden employee. But then undoubtedly, Ms. Poonam Singh, who represents the Times of India, is not performing her job of being an editor, if her employees are violating copyrights! Who is responsible for educating employees about copyright violation and the legal ramifications of it? How come the Indian publishing industry takes this so lightly, whereas the Indian IT industry (of which I am a part) takes IPR's, patents and copyright violations so seriously that they throw out employees who download pirated mp3's on their machines? I have undergone trainings on ethics a zillion times in my career. We have had several instances of audits, policies stuffed down our throats and what not. Why? Because the Indian IT industry takes this matter seriously. On the other hand, nauseatingly so, the Indian publishing industry takes this as its birthright!
The Indian Copyright Act, 1957; Section 63 - states that copyright infringement, shall be punishable with imprisonment for a term which shall not be less than six months but which may extend to three years and with fine which shall not be less than fifty thousand rupees but which may extend to two lakh rupees.
The law is on our side, the proof is in our hands and YET victims like us, do not do anything about this. After I shared my story on flickr, I shockingly realised that this practice is so rampant! I now know of many more cases like me, all of us bleeding because our creation has been stolen and used for a commercial purpose and we could do nothing but helplessly watch.
When I asked TOI for compensation, I was told that they will pay what they pay to their own photographers, which is a grand sum of 250 INR. I am tired of using this word repeatedly, but yet again, I was shocked and told the editor to keep this princely sum with herself. I was then offered 1500 INR as a "last offer" since this picture had been taken and used without my permission (such euphemism for THEFT). Just who the hell is TOI to decide compensation for MY piece of work? I do not exactly shout this from the top of trees, but like hell they need to realise a couple of things. That photography is not just a passion with me, it's also a road to an alternate career for me. That I take it seriously, I spend money in equipment, in attaining knowledge, I spend time, effort and my resources to make a "creation", which later I SELL. That I am at this juncture of being somewhat known in the Delhi Photography circuit (not just amateur but professional as well). That I co-administer a rather active group of Delhi based photographers, which consists of the likes of Dinesh Khanna and Pablo Bartholomew. That I also sell my prints to well known connoisseurs in the same field. Just how the hell can the Time of India value my piece of work? That's like stealing my Mercedes and paying me for a Maruti, mind you, only because they happened to get caught red handed? Yes, I am expensive, but did TOI care? They just stole my picture without asking me how costly I am.
I have no idea, how many such images are being used on a daily basis - they could be anyones, but I do know that this nefarious practice is increasing day by day. I also plan to start a "morcha" against this kind of theft. I know of a lot of cases already and if you know of any, please get in touch. All readers of this post, I would request you to please share it widely, so that we can attack this disease as a people and not as an individual. The next stolen picture could be yours. I will certainly take legal action against Time of India. Even if it proves futile, I would not like to be in a state where I am doomed to wonder for the rest of my life - what if.