A unique and progressive music video is created and published to the world. Immediately, this video is available to viewers in North America, Europe, Asia, basically anywhere with an internet connection. One of these viewers, in one of these geographic locales, (apparently) decides to use major elements of that video in his or her own work, which (apparently) is advertising.
It's important to note that the type of access described above is one factor that is driving the increasing levels of copyright infringement - anyone, anywhere can access copyrighted material immediately and on a whim, and can then knock it off in the comfort of their own home or secret lab or what-have-you. Have the Finnish yoghurt-slingers below run afoul of the law?
Having been a follower of YTWWN for years it's strange and depressing to find myself able to post on it with perhaps one of the worst thefts I've seen. I would love to hear any defense from anyone involved on how this wasn't plagiarism but really can't imagine any justification.
So, in January I made Graham Coxon's video for his song "What'll it Take", it was an original idea by me - with some elements based on an even older video of mine from 4 years ago. It was a small budget video and I did all the post myself, it was a real labour of love.
Here's my video:
Kennel Helsinki made this commercial last month directed by Miikka Lommi for a yoghurt called "Jacky Duetto". It not only stole every technique (cut up fan footage forming a new person, looping footage to extend limbs, squares of footage then rising into the sky) but even camera angles (e.g multiple footage person being obscured by lamppost/tree, seeing ball out of high rise window):
Kennel Helsinki, Miikka Lommi, Jack Duetto or the ad agency have never been in contact with me ever. I only found out about this when someone happened to see it on TV whilst on holiday in Finland and tweeted it to me!