you thought we wouldn't notice but we did…

Alyssa Zukas Star T-Shirt Rip-Off

There have been loads of copycats since this series of admittedly simplistic t-shirt designs, created by Alyssa Zukas, first appeared at Urban Outfitters in 2007. Most of the biters were clever enough to change things a bit, but not this time:

http://www.uptowngirl.tv/FrontStore/iGoodsView.phtml?iGoodsId=0026_00309

They even had the nerve to use the original Urban Outfitters product photography, AND Alyssa's name, all over their site. The original tees have "Alyssa Zukas" and a bio screenprinted into the inner neck tag area, along with Urban's made-up store brand "Spark in the Dark." The oh-so-clever counterfeiters actually re-typeset everything, changed the name to "Lovely Kate," and retained Urban's "Spark in the Dark" logo in the exact same location. You'd think they were counterfeiting Louis Vuitton bags or something with this level of detail, not Urban t-shirts.

In case the aforementioned link gets altered in any way, here's a comparison.

Alyssa's original designs, photography by Urban Outfitters

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Counterfeit versions on the UptownGirl.tv website

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Nice of the ripper-offers to give Alyssa credit and all, but this was not an authorized situation, and Urban Outfitters was not granted permission to relicense the design to any third party. Straight up rip-off, through and through.

If you like the designs, support the original designer by buying the designs from her Etsy store